5 Essential Blog Metrics Every Blogger Should Track
Everyone wants to have a successful blog. However, you must first ensure that you are working in the correct direction.The best way to find out is to keep a close eye on some of the key factors that influence the success of your blog.
Most bloggers consider website traffic to be the most important factor in determining whether or not their blog will appear in Google's top search results. However, you should be aware that there are a number of other factors to take into account in this situation. Here are five crucial blog metrics to keep track of in order to gain a better understanding of your blog's performance.
1. Site Speed
Google considers website speed to be one of the most important ranking factors. As a result, it's critical that you keep a close eye on your blog's loading speed and ensure that it runs smoothly at all times. If your blog does not load within 3 seconds, the likelihood of your visitors abandoning your site increases significantly. If this happens, your bounce rate will increase as well.
This will have a significant impact on your SEO, making ranking in the top search results a major challenge. There are a number of free website speed test tools available to help you keep track of your site's performance. When you track your loading speed, you can quickly take action if you notice that it is slowing down. This will enable your site to continue offering top-notch performance round the clock.
The next important metrics to track is your blog page views. By measuring your page views, you get to identify which topic is getting the most views. That way you can find out the topics that people are enjoying the most in your blog.
You can then use this information to create more posts around that topic so you can increase engagement on your site.
Your pageviews also tell you about the posts with the least views. You can work on those posts and strategize on how you can improve them to boost your conversions.
Your blog subscribers are your most ardent supporters. Your subscriber count can tell you if your content is valuable and popular with your audience.When readers subscribe to your blog, they voluntarily provide you with their contact information so that you can keep them informed about new posts.
This is a strong indication that your content is resonating with your audience, and that they want you to create more of it. As a result, it's critical to keep track of your subscriber count over time. You may notice a drop in your subscriber list from time to time. That's fine, because people's preferences shift over time, and they may no longer want to receive your notifications.
However, with all of the new content you're publishing, make sure your count is steadily increasing. If you notice that your growth has slowed or that your subscriber count has consistently decreased, it's time to reconsider your strategy. This could be in the form of content, marketing strategies, or simply a publishing schedule.
The next important metric to track is your backlinks. Backlinks, also called inbound links, are like a vote of confidence that will tell search engines about the relevance of your content. The more backlinks you get, the more likely it is for you to achieve a better ranking in search results.
In short, you need backlinks if you want to be a good player in the SEO game. So keep track of it. Tools like Google Analytics and Ahrefs can help you track them easily. By knowing the number of backlinks you have, you know how authoritative your website is on the internet.
5. Returning Visitors
Another major ranking factor in Google is the number of returning visitors. People will return to your blog only when your content makes an impact on them.
A high number of returning visitors is a clear sign of your content being liked by your users. If you’re attracting only new users to your blog and people aren’t willing to come back, that means you need to work on your content so you can engage them better.
Tracking your returning visitors can help you identify the type of content that interests them.
If a blog post on how to invest money in the stock market receives a lot of repeat visitors, you can assume that your visitors are having trouble investing money in the stock market and that your content is assisting them in solving their problem. As a result, you can write more posts about that subject that will benefit them while also increasing your traffic and conversions.
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