5 Ways To Invest In Your Blog
Whether we are talking about blogging or about any other business, when you spend money to enhance your business in any way, you are making an investment in that business.
We all agree that blogging can be a lucrative business. But if you are not doing anything to promote your blog’s growth, then you are not doing justification to your blog as a business.
In order to start a blog, only a few minor initial investments are necessary. However, if you wish to take your blog to the next level, you need to invest more time, more effort and indeed more money.
If you are a hard-working blogger looking to take your blog to the next level, here are a few ideas which will help you to realize that dream:
Spend money to make money:
The best thing about brands is the fact that they are easy to recall. When it comes to recommending a good blog design in terms of brand, SocialMedia Examiner is a great service. They have a unique logo, and an avatar that is clear and memorable.
You can hire a designer to create a logo and a custom avatar, a YouTube page background, a Facebook cover and a Twitter background to give a unique identity to your blog and your social media profiles.
You can always find cost-effective designers using freelancing websites, or if you have the budget you can hire a media branding company that is local to you.
Search Engine Optimization
This is one area in which your investment is crucial. It doesn’t matter how great your content is; you need to work on the SEO of your blog to improve the search engine visibility. If you are not a technically-minded person, it may be a good idea to hire someone to optimize your blog for search engines.
Surely your blog can rank higher with great content, but your blog’s SEO needs to be up to the mark in order for search engines to find that great content. If you are a solopreneur blogger, you need to spend time learning good SEO, and implement it on your blog. You can also hire a freelance writer to guest post on your blog, creating targeted backlinks for you.
Bear in mind that SEO is a slow process, and you need to start now in order to see results in the future.
Hire Quality Writers
When you go to freelancing websites, you can always find many reasonable writers who are willing to do research and write content for you. However, the best content comes from people who are experienced, particularly in your niche.
It is worth investing a little more money to hire authors who can write content based on their own experience: results are usually excellent. Problogger jobs portal is a good place to start your search for a good freelance writer.
Good webhosting to hold your traffic
So far you have done everything you can to contribute to your blog’s growth, and now it’s time to work on sustaining the traffic.
A good, reliable web hosting company will ensure that your blog doesn’t go down in times of high/peak traffic. Cloudways is a great webhosting service you can try out.
It may take time to find your perfect hosting company, but you should only use hosting companies that are reliable and will not let your blog down, especially at times of maximum exposure.
Get An Office
You can certainly set up an office at home, but when you can afford outside office space, it will serve you well to have one. A good office space helps you to be punctual and productive while adding a professional touch to your blogging career.
There are various pros and cons to working at home but here are guides to help you get through it.
Grow Your Team
Being a professional blogger is fun, but you can’t do it all alone. Developing a team in tandem with your growth is important.
Just imagine the benefits of having an editor proofreading and finalizing your posts for you, a designer doing the creative work, a developer making changes that keep your blog running efficiently and smoothly, and an SEO specialist constantly working on the search engine optimization of your blog. All of this becomes necessary when you want to move to the next level.
For now, you can start by hiring a virtual assistant or some freelancers online. In time you will find having an in-house team to be both cost-effective and very good for productivity. This is growth you can look forward to in the future!
These are some of the areas in which you can consider investing some money toward your blog’s growth. With that growth you will find other opportunities worth your investment.
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