Controversial Blogging: How You Can Maximize It As A Blogging Strategy

Being controversial is a potentially strong method to draw visitors to your blog, however it is not for the faint-hearted. Should you do it, and if so, what steps should you take? Let's look at being controversial as a strategic blogging approach, with some hints and advice.

One Successful Blogger's Secret

Why do you believe certain bloggers receive a lot of attention but others in the same field, who may have just as much ability, don't?

You might wish to have a peek at the specific themes that each blogger is addressing. Another sign is tone. To encourage people to read your content on a regular basis, you need to pique their interest.

The truth is that controversy, with an excellent narrative, is a prerequisite for being interesting. If you do anything different from what other bloggers are doing, you'll inevitably wind yourself in hot water — whether it's a minor squabble or a full-fledged ruckus.

In blogging, being controversial implies writing in a way that creates curiosity and division among readers. In online forums, for example, a contentious issue might inspire debate and discussion. Your emotive material tends to elicit emotional responses.

How Blogging Works For You as a Blogger

When you offer something that is so out of the ordinary, it makes your audience consider. Each individual forms an opinion and wants to learn more, whether their purpose is to become better educated or to verify or confirm their beliefs.

You may drastically improve your capacity to draw readers by generating a little suspense. And one of the most important methods for creating a successful blog is to blog for traffic.

Take, for instance, an ecommerce store that sells protective face masks. Although masks are rather easy to sell these days, your drab medical-looking goods may fail to attract attention.

Replace the drab with some attractive masks and unusual designs – possibly even those that don't seem to function – and your internet business might take off. It's possible that you won't need to adjust your product line at all. To attract potential consumers, you may simply utilize advertising photographs that appear to be the most "controversial."

Five reasons using "controversy" as a content strategy backfires

Photo Credit: Mark Schaefer

Tip 1: Keep Your Site Credible Despite The Controversial Content

Before posting something controversial, consider how this would influence your credibility. A prominent brand is extremely significant in specific businesses, such as education, luxury goods, and legal services.

You don't want to risk your reputation in a frantic attempt to gain readers. The goal is to be provocative without jeopardizing your blog's reputation.

Tip #2: Be Respectful of Other People's Opinions

One dictionary meaning of "controversial" is "subject to debate or argument." Many issues have more than two sides, much like a coin. A contentious blog topic should be one that will elicit discussion. Readers are likely to hold opposing views on morality or how to resolve a particular problem or issue.

If some people are passionate about a cause and find it difficult to keep their opinions to themselves, they are more likely to respond to your blog. However, you must keep your presentation and any subsequent conversation healthy.

Be a fair and unbiased moderator of any debates. Your readers will respect you for it, and you'll lose fewer readers or business as a result. Even while being controversial, keep in mind that the aim is to enthuse your audience rather than alienate them.

Tip 3: Always Have Your Evidence

Before you publish your written thoughts in public, you should conduct thorough research and documentation on your blog themes. Your article should have a solid foundation, especially if the topic is contentious. This manner, you can always defend what you write by quoting trustworthy sources and, if feasible, providing figures.

Celebrity gossip is an excellent illustration of the need of thorough investigation. Most people would deny it, but spiteful discussion about stars, actresses, politicians, and wealthy entrepreneurs routinely draws a large audience to websites. People are curious about the personal lives of celebrities.

Assume you have a viral celebrity gossip piece that is read by the celebs themselves. Be prepared for suits against you in court. You could require a lawyer if the story isn't backed up by solid evidence.

Tip 4. Stay Away from Truly Dangerous Topics

Create controversy – sure – but without the possibility of inciting anger, aggression, or worse as a reaction to your blog. For example, topics to avoid include How to Make Explosives, or How to Stop a Public Figure, or How to Spread Viruses.

In extreme cases, intelligent agencies might track you down because your topics are too sensitive. You could be accused of inciting people to commit acts that are dangerous.

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