In today's digital business scene, search engines are the most exciting source of free visitors. Your conversions will skyrocket if your content is published on Google page one and in position #1 for your core keyword (all things being equal). However, there are alternative free traffic sources that might keep your business afloat without relying on search engines.

You don't have to shut down your internet business because Google made some little or large adjustments, and you're losing natural exposure and search traffic as a result. It's a marketing mistake to rely just on one source of visitors. In this piece, we'd like to share with you alternative free traffic sources that you should focus on so that your business doesn't suffer big losses if search engine traffic drops.

#1 Build An Email List

One of the key activities of bloggers and other digital businesses should be to build a list of genuine individuals. The rationale for this is that an email list is always a reliable source of traffic. Your list is your most valuable asset. You are the only one who has the authority to determine how to utilize it.

Building a list of active subscribers, on the other hand, isn't something you can do in a day. Growing an email list from zero to thousands of subscribers takes time for blogs. Furthermore, if your list was created to get blog updates and corporate news, it might not be a good idea to start pushing affiliate items or sending out irrelevant communications.

Subscribers that want to learn more from you should make up your mailing list. You should be very selective about what you send them. You shouldn't send out emails touting some glitzy new product only to make a sale and get commissions. You can advertise things to your list, but only after they have been reviewed on my blog.

Here are the few actions you'll need to take to build a robust list for free traffic if Google decides to ignore you:

1 – Sign up for an Email Service Provider (ESP): There are hundreds of them online, but Moosend's list of free email marketing providers is a good place to start. It's possible that you won't need to pay for these services. The free packages will, for the most part, allow you to slowly grow your business.

2 – Integrate signup forms into your blog: Many of these Email Service Providers make it simple to integrate signup forms into your blog. Whether your blog is run by WordPress, see if your ESP has a plugin that will allow you to simply integrate their system into your site. To show the forms on your blog, you'll most likely have to copy and paste some HTML form element.

3 – Provide an incentive to your readers: You may be necessary to provide a really appealing registration incentive. This is something your readers can only obtain if they subscribe to your mailing list with a legitimate email address. It may be a free report, a content upgrade, a discount voucher, or something else else.

4 – Develop a content plan for your mailing list: This is crucial. You don't just wake up one morning and decide to send anything to your mailing list. Put in place a system that teaches your list what to anticipate from you if you want the list to expand steadily without losing subscribers.

List building is only a small portion of Email Marketing, which also includes the list, your capacity to persuade genuine people to sign up, and how to turn subscribers into customers.

#2 Guest Posting

There are several benefits to guest posting. However, marketers and SEO agencies who utilize it to establish backlinks for SEO have recently fouled it up badly. If a marketer comes to your site with a single post and then leaves, he is most likely a backlink monger rather than someone who wants to interact with you.

If you provide useful material to a blog on a regular basis, you will undoubtedly stand out and receive free traffic from that blog. Readers from your guest articles can become leads if you have a good lead capture strategy in place.

#3. Use of Social Media

Social networking is an intriguing source of free traffic. However, it must be done appropriately. Many writers squander time on social networking platforms, becoming sidetracked and unable to attract visitors to their sites.

The first step in using social media to drive free traffic is to pick a few networks and stick to them. Increase your following in a natural way. Don't make a hasty decision based on high numbers. Having thousands of followers who don't click your links or participate with your postings makes no sense.

Pinterest is number four.

There's no doubting that Pinterest has become one of the most talked-about web traffic platforms in recent years. This site, in my opinion, has very little'social' activity. Many people mistake it for a social media platform, yet many users utilize it to find helpful information.

Pins, or Pinterest content, are the platform's biggest source of worry. Unlike other content syndication services, you don't just grab your material and upload it.

Creating click-worthy pins takes strong design abilities. However, there are platforms and tools that have been built to make creating Pinterest pins simple.

Here are a few helpful suggestions for succeeding on Pinterest and driving free traffic:

• Make appealing pins. Place a premium on image quality and proportions.

• Make eye-catching titles and descriptions.

• In your titles and descriptions, use keywords.

• Post to the appropriate message boards.

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