After writing a post, we naturally want to get as many people as possible to see it.
Here are some ways to get more traffic to your article.
1. Write a great article
Without doing this, no amount of hacks, strategy, tips or tricks will get a consistent amount of traffic to your article, and even if you somehow managed it, it may end up doing more harm than good.
2. Take note of SEO (Search Engine Optimisation)
A very reliable source of traffic (especially long term) is SEO, so you should make sure that you check all the boxes.
There are two primary pillars to SEO:
a) The content
This one is up to you. You should be sure to do your keyword research to understand the content people are looking for and write an article that satisfies this need.
b) Technical details
This concerns things like
- Site speed
- Website structure
If you built your blog yourself, you should take some time to make sure you check all the boxes.
If you're using a hosted blogging platform, then you should research and find out how good the technical SEO of the platfrom is.
For example, Swish has excellent technical SEO 😌.
There are many other more in-depth resources about SEO, you should do more research to understand it better for yourself
3. Think about who you expect to amplify it
The best articles are great resources that other people can share themselves. It is important to consider who you expect to amplify the content.
To understand this point, I highly recommend you read this article
4. Share your posts yourself
You should put out your content in as many places as you can reach.
- Share to all your social media accounts. Can be automated with Swish
- Cross post to other platforms. Can be automated with Swish
Note: If you're cross posting, remember to properly set your canonical urls, again, if using Swish, this is automatically taken care of.
5. Find where your audience is, and share there
Share your posts to places where your target audience is looking. Some possibilities are:
- Facebook groups
- Niche forums and communities
This varies wildly depending on the target audience so you have to do some research for yourself.
You should also note that most communities do not appreciate reckless self promotion, so take time to actually be part of these communities before sharing your posts. As a bonus you'll learn even more about what type of content resonates with them.
At the very core of everything listed above is:
Write good content and make sure your target audience can find it
Do that and you will be fine.
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The Complete Guide to Creating an SEO Strategy for Your Blog in 2021
An SEO strategy is the process of organizing a blog’s content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.