Over 79 percent of B2B marketers use blogging as part of their content marketing strategy. While blogging can improve qualitative indicators like thought leadership, industry impact, and brand awareness, there are also concrete metrics that improve when you write and upload blogs on a regular basis. When it comes to measuring marketing performance, both qualitative and quantitative indicators are important, and blogging helps with both. There are numerous advantages to blogging, but when it comes to marketing, these five perks stand out.

#1: Boosts the number of inbound links to your site

Algorithms for search ranking might be difficult to understand. To evaluate where you should rank for a specific keyword or key phrase, Google and other search engines check for a variety of elements in your website, content, and meta information. However, continuous blogging efforts, particularly those from top-tier websites, might boost the amount of inbound connections to your domain. The more material you have on your website, the greater chances others will find it and link to it. Inbound links are vital because they help to build link authority, which demonstrates that your website and content are reliable.

#2: Uses keyword optimization to boost search engine rankings

Because blogging adds fresh content to your site on a regular basis, it tells Google and other search engines that your content is current and relevant. The more blogs you include, the better, but keep in mind that this must coincide with your blog writing schedule. It's perfectly acceptable if your marketing strategy and resources only allow for one post every other week. It's all about quantity and quality in this case.

However, posting often does not guarantee that your material will appear on the top page of search engine results. Your blogs must be optimized for certain keywords. Conducting keyword research to verify your blog topic has been well researched will assist you in optimizing your meta description, title tag, and other SEO aspects on your site.

#3: Increases the number of visitors to a website

When you've established a strong link authority through a large number of inbound links and worked on keyword and SEO optimization for higher search rankings, you'll be in a wonderful position to notice an increase in website traffic. Additionally, providing focused, relevant content can assist you in attracting your target demographics to your website, which is critical for lead creation.

#4: Increases the number of leads

In terms of lead creation, blogging can also be beneficial. Longer-form content pieces are more commonly used to generate leads, but blogs can also be used for this purpose. According to Demand Gen Report, 59 percent of B2B buyers utilized a blog post to investigate their purchase. You may convert blog visitors into leads by using features like short forms or other calls-to-action to gated assets or a contact page. Not only may blogging assist generate more leads, but these leads are often less expensive than leads generated through other marketing strategies, particularly paid marketing tactics.

#5: Offers Insight into Which Content Resonates

It's critical to have a content marketing strategy that focuses on developing content around specific topics. Without a focus or goals while writing content, you may end up with information that doesn't resonate with your audience and discourages them from returning to your website. Analyzing which blog posts were the most popular gives you insight into what is most popular. By concentrating on the themes that appeal to the most people, you can continue to drive traffic to your website.

This isn't a full list of blogging benefits, but when it comes to B2B marketing, these are the most essential. Keyword and SEO optimization, as well as content bucketing, can help you boost your website's KPIs and produce more leads.

Subscribe to our newsletter here.